Bias against women in the workplace
Overcoming Structural Gender Discrimination Against Women
The ability to ‘sell yourself’ has long been linked with success in business, attainment of promotions, and higher salary.
Self-promoting behaviour occurs more often in men than in women. What's more, research of psychologists such as Dr. Kimberly Wilson has shown that women face more emotional and environmental penalties for self-promoting.
Studies have repeatedly demonstrated that women who appear to be overly confident or assertive are frequently judged to be less ‘likeable’ than women who conform to a more traditional feminine stereotype.
Dr. Christine Exley and Judd Kessler ( Exley and Kessler ) discovered that if men and women perform equally well at a task, men perceive their performance to be 33% higher on average.
Yet companies still ask men and women to subjectively rate their performance and do not account for this proven delusion gap between men's performance, and how they perceive their performance.
This is one reason why the results of self-report employee reviews, 360 performance reviews, and others, are inadequate and reveal limited reliable data.